In the realm of digital marketing, there are a wide range of strategies and techniques that are very effective for business and companies with a large budget. However, these same strategies which are implemented by companies with larger budgets might not necessarily work quite effectively for a local business. A small local business might not necessarily have the big budgets like the larger corporations and franchises. So how exactly does a local business gain awareness …

Quite a number of online businesses understand the need to have a properly optimized website in order to help their search engine rankings. Unfortunately, there are times when your SEO tactics may not work, or may even do more harm than good for your site’s rankings. SEO is a lot more than creating great content and placing choice keywords here and there. It has to do with both on-page SEO as well as off-page SEO. Below, you’ll …

For many websites, primarily those that aren’t based off a Content Management System (CMS), the .htaccess file is generally not present. However, a properly configured .htaccess file is part of good on-site SEO practice and can help to give you a bump in the search results. Below I’ll share with you some of the common .htaccess rules which are quite useful for SEO purposes. Getting Started Firstly, for your .htaccess file to work, you’re going …

Everyone has daily habits. We wake up, brush our teeth, shower, eat breakfast, then go on our day. It’s pretty much like clockwork. These are repetitive habits that we have to help us with our hygiene and overall health. Search engines love sites that appear to be active in their niche. Sites that are updated frequently and have a strong presence in their industry will rank better than those that don’t. So how exactly do …

We’re living in the information age. Everyone has access to information quite easily and it’s had a major effect on marketing. And if you’ve talked to any digital marketing expert, you may have heard the phrase “Content is King.” And this is becoming more and more popular because of this information age we live in. But what exactly does this phrase mean? Truth is… If content is not apart of your online/digital marketing strategy, you’re doing it …

With the increase of mobile internet usage, Google is going to start favoring websites which are mobile friendly as of April 21, 2015. Google first announced this update would be coming since February, but in just a few hours, judgement day will come for your website. If your site isn’t mobile-friendly, you can kiss those rankings good-bye. But if your website isn’t mobile friendly, you won’t be going down alone. There’s actually quite a few …

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