How Black Hat SEO Can Get Your Site De-Indexed

If you engage in black hat SEO and you do get caught by Google, then your website will be de-indexed. In other words, your website will forever be blacklisted. This means that your website will forever be erased from search listings. It is a risk that you simply have to pay dearly for engaging in activities that are, simply put, illegal in every sense of the word.

The aim of Google’s search algorithm is to provide highly relevant and high quality websites for all internet users so that they can function optimally in their lives. This is made possible by making sure that only relevant and high quality content are displayed first in the search engine’s results pages. Unfortunately, the algorithms used by Google is far from perfect. As such, many of these imperfections or loopholes are exploited by black hat SEO practitioners. These individuals focus more on taking full advantage of the weaknesses of search algorithms with utter disregard for quality user experience.

While Google has continued to update its search algorithms to remain true to its goal, there will always be unscrupulous individuals who prefer the shortcut and the easy way of doing things. They simply don’t care whether their website is really providing value to their end-users. As one SEO expert puts it, you can call the black hat SEO practitioners as the Sith, the Empire, the First Order, or simply the Dark Force. And while Darth Vader is long and gone, the seeds of evil continue to grow with Kylo Ren.

There are many ways in which black hat SEO can get your site de-indexed or blacklisted. Here are just some of the common black hat SEO techniques that are still used today.

  • Duplicate content – Google will automatically mark a website that has highly duplicate content as spam. While duplicating a few bits and pieces of an article is not considered harmful, duplicating an entire content is another matter.
  • Keyword stuffing – Is it even possible to make sense of an article that uses so many keywords and keyword phrases that the meaning is already lost? Keyword stuffing is just that – putting as many keywords as you possibly can regardless of whether the content is readable and grammatically correct or not.
  • Spam comments – When humans create comments themselves, this creates a great opportunity for backlinking. However, if you automate the creation of these comments, it loses its human value. You are essentially talking to a robot. Think Ashley Madison.
  • Cloaking – Have you ever clicked on a particular URL only to be redirected to an entirely different site, largely irrelevant to your search? Such is the black hat SEO technique known as cloaking. It disguises itself so that Google will look at it as a safe and credible website. Unfortunately, it is the highest form of deceit.
  • Invisible text – Equally deceitful is the tactic of hiding keywords in an effort to increase word count and stuff the content with keywords without becoming a nuisance to the reader. Nevertheless, it is still black hat SEO.

If you don’t want to get blacklisted by Google, make sure not to stray into the dark side of black hat SEO.

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