How to Choose the Right SEO Company

If your company is just beginning its overall web marketing strategy, it is best to understand that search engine optimization activities, or SEO, is just one of the crucial first steps. Unfortunately, there is no such thing as a one-size-fits-all kind of organic search engine optimization as everything must be customized to fit the type and nature of your business. Another important thing to understand is that while the goal of SEO activities is to drive traffic to your website, it does not automatically follow that you are now guaranteed to generate as much revenues as you possibly can imagine. SEO will only make sure that your website gets seen or recognized by the world’s premier search engines so you will have a better chance of getting more potential customers to your websites.

Google continuously releases updates on how it ranks websites in its organic search results pages. It also keeps on introducing newer products which can be used to further improve organic search engine rankings. The bottom line is that, if you are simply just beginning with your own digital marketing program, you will definitely need the services of a dedicated SEO company or SEO provider.

Understanding a Few Basic Things about SEO Services

If you do not know anything about SEO, it is often a lot better to employ the services of an SEO specialist or even an SEO company. However, you simply have to learn also a few basic things about search engine optimization so that you will have a bargaining chip to bring in negotiating a contract with an SEO company. Here are some things you need to learn about SEO services.

  • Search engine optimization is anchored on the choice of the correct keyword which should be a reflection of in-depth research and analysis. Successful SEO companies have excellent keyword research programs that allow them to accurately pinpoint the correct set of keywords to be integrated both in the design of the website and its content.
  • A comprehensive SEO program takes into consideration the seamless integration of web design, navigation, web coding, content management, and management of backlinks. A good SEO company is one who can make appropriate recommendations as to how these elements can affect search engine placement.
  • All businesses today have an online presence, a digital footprint. As such, a good SEO company should be able to provide you with a very comprehensive and highly-valuable competitive analysis so that they know exactly how to create a digital brand image which is commensurate to the overall vision and mission of your company.
  • SEO companies can help you develop your website so that it is optimized for search engines. If they have credible copywriters then this should not be a problem. In case they don’t, then you will have to produce your own quality content or you can hire someone to write content for you.
  • Reputable SEO services always have sound link strategies carried out in a legal manner, not the black hat techniques that can get you banned by Google.
  • Providers of SEO services also have to make sure that they have a strong set of tactics both off page and on page. You have to be cautious, however. It is crucial for a company to be able to discuss with you the actual plan of SEO strategy only after the initial meeting where you will be laying the foundations to the directions of your SEO marketing efforts. A company that comes prepared with a concrete plan even before your first meeting has a high chance of likelihood their SEO activities will fail.

Things to Ask a Prospective SEO Company

Now that you know some basic things about SEO services, you are ready to meet your prospective SEO providers or companies. As a matter of rule, it is always better to have several potential candidates than being stuck with just one. Here are some things to ask your prospective SEO company:

  • References that can be verified;
  • Samples of successful projects especially those from major search engines;
  • Length of time the company has been in the SEO business;
  • Type of digital marketing the company is focused on;
  • Number of web pages optimized for quoted price;
  • System of site monitoring and maintenance to be used;
  • Types, frequency, and number of data reports to be generated as measures of progress;
  • Strategy for optimizing Google Places;
  • Services provided to improve traffic generation;
  • Services provided to optimize conversion rates; and
  • Other services or strategies provided by the company which is well beyond the scope of organic search engine optimization activities.

Of particular importance here is the strategy the prospect will have about Google Places. It should be clear that this entails a very different work process. If the company says it is the same as any other SEO activity, then consider it a red flag simply because the company doesn’t know what it is talking about.

Avoiding the Common Pitfalls of Choosing an SEO Provider

It is not uncommon to choose service providers that are less than desirable. Here are some ways to avoid the common pitfalls in choosing an SEO provider.

  • Never trust a company that promises you the number 1 position in organic search results
  • Never trust a company that promises you to submit your site for search engine ranking.
  • Never trust a company that promises you a quick and easy fix to your website optimization needs.
  • Don’t develop your site in frames as this will make it difficult for search engines to index your website.
  • Don’t develop your site in Flash in its entirety.
  • Don’t choose a company that uses black hat SEO tricks like keyword stuffing, irrelevant backlinks, and hidden texts or links.
  • Don’t backlink to highly irrelevant and untrustworthy sites.
  • Don’t buy paid links from websites that you clearly know nothing about.
  • Always set very realistic expectations.
  • Never change the content of a fully-optimized webpage which is performing very well without first consulting with your SEO specialist or SEO provider.

Choosing the right SEO company is crucial to realizing the aims of your digital marketing program. Creating a roadmap to success is easy if you know exactly what you are looking for.

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