How to Optimize Images for SEO

Graphics immediately catch our attention, and it’s a fact. In search engine optimization therefore, one has to realize how a single captivating image can generate greater traffic to your page or site.

So, if you’re up for creating more traffic, you got to learn to optimize your images. The task seems too technical and tedious, but fortunately for you, there are easy and fun ways to get you the same goal. We have this tutorial WordPress SEO for everybody. Enjoy reading.

Best Practice No. 1: Use of Alt Text

First, we define alt text. Simply, it’s the text used by any search engine to identify the images. It’s the language by which an image communicates to Google.

When we see a picture of a dog barking, it’s so easy to tell that it really is a four-legged animal, creating a sound. The human mind and naked eye can see that alright. But the computer, particularly, the search engine, just can’t. It needs alt text.

When you use alt text such as the one below, Google identifies the image better and matches these with competitive keywords.

<img src=”dog-barking.jpg” alt=”Dog Barking” />

Best Practice No. 2: File Size

Loading big images spells inconvenience. Period. So optimize by choosing smaller sizes without compromising quality. There are available editing applications out there that impeccably resize your image, such as Picnik and Image Optimizer. The good part is that they’re for free.

Never let your browser do the resizing for you. The tendency is, when there’s a large image and you add height and width tags just to make it appear smaller, people will load the large one first, and then the browser itself resizes it. The result may not be that pleasing. It’s rather safe to utilize an editing tool yourself, so you can have your desired specifications before uploading.

Best Practice No. 3: File Name

File names may seem to be negligible details, but in search engine optimization they’re not. They can help boost traffic through matching. Choose file names that are similar, if not exactly the same, to the most commonly searched keywords.

If you’re still unconvinced, try searching for images in the web and you’d be surprised that their file names are worded the same as the keywords you’ve typed in.

Best Practice No. 4: Captions

Insofar, there is no direct correlation between captions and ranks. Captions, nevertheless, help reduce bounce rates. What re bounce rates, you ask.

Okay, let’s just say, you are looking for a picture of the perfect couple. There can be hundreds of images out there of a couple hugging or kissing. Besides quality, the thing that makes you connect to the picture is the caption. If the caption isn’t beautifully worded, you may end up clicking the back to the search engine. Google sees this as a mark of disinterestedness and therefore, of low quality. The higher the bounce rates, the higher the viewer dissatisfaction.

Don’t slack off. Just because they’re one-liners doesn’t mean they don’t need much attention and effort. They can be deal breakers because they’re well-read.


If you have time to brainstorm for ideas and select the right words for your post, more so with your images which are like your entire post in a box. Follow the tips above.

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