What is On-Page SEO?

On-page SEO is the process of controlling a variety of variables that are inherent in the coding of a particular webpage. These can include the placement of a certain keyword or keyword phrases in the content, the presence of meta tags and image tags, and the appropriateness of HTML coding as well as other elements that can be found on your web page. Simply put, on-page SEO involves any activity that you do or perform both on and to a particular web page. The goal is quite simple: to leverage the web page’s ability to rank highly in organic search results. And if you own a website or even a blog, this is something that you would want.

The question now is how do you perform good on-page SEO? Here are some techniques that you might want to consider.

  • Organizing your content is very important. This means you have to use the appropriate headings and subheadings with their corresponding H-tags. Additionally, a variety of keywords and keyword phrases should be strategically spread throughout the body of the content.
  • Always use ALT-tags for graphics such as images, logos, and banners. Search engines will need something to zero-in when they run their search algorithm. Use different keywords or keyword phrases for each image.
  • Be careful about flooding your content with keywords and keyword phrases. Known as keyword stuffing, this is largely considered a black hat SEO strategy condemned and scorned by major search engines especially Google. In fact, there have been plenty of web pages and sites that were either severely penalized or banned altogether. While short-tail keywords work like a charm, placing long-tail keyword phrases in strategic locations of your page can help drive home the much-needed traffic. Don’t forget to use latent semantic indexing words as these can also help in your SEO efforts.
  • Integrating an XML Sitemap on your website where you can add every single web page to it can help your visitors navigate through your pages a lot easier. You can use a variety of online platforms to help you create or develop an XML Sitemap. Additionally, you can help facilitate better communication between and among the different pages in your website by creating internal links. Easier navigation means better user experience. In Google’s latest search algorithm update, user engagement has seen a major upgrade in its importance.
  • Optimize your page name. It is crucial that each page’s URL contains a specific keyword that is relevant to the content of that particular page. Be careful not to overdo it as it can appear as a spam. The point is for you to create URL subtitles that are concise, clear, and easy to read and understand.
  • Don’t forget to include social media buttons in your web page. This encourages your visitors to share the contents on your webpage to their own network of friends, colleagues, and acquaintances. Social signals can help you land higher on SERPs.

While on-page SEO can drive traffic to your webpage, never ever forget that good quality content should still be your focus. Combining these two is thus the key to the whole SEO rankings game.

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