Everyone has daily habits. We wake up, brush our teeth, shower, eat breakfast, then go on our day. It’s pretty much like clockwork. These are repetitive habits that we have to help us with our hygiene and overall health.
Search engines love sites that appear to be active in their niche. Sites that are updated frequently and have a strong presence in their industry will rank better than those that don’t. So how exactly do you do this? Below are some habits that will help Google and Bing see you’re active in your industry and help your site with its rankings.
1. Write an Blog Post
This is perhaps the hardest thing for any website owner to do. It’s not easy to sit down an write an article daily. However, content is king and frequently posting articles to your site will provide you with tremendous SEO benefits.
Create high quality and long articles. Quality content is more likely to get more shares and longer content is more likely to provide you with SEO benefits.
2. Update An Old Post
Content can get old and outdated. And in 2011, Google came out with a new algorithm which favors fresh content over old, out-dated content. The goal of this update is to provide users with up to date, fresh content.
You’ll also notice this quite often when your searching for a news story in Google. Below, I searched for the term “government” and the top article is the article which was most recently published on that topic.
3. Post a Link to an Article on Every Social Media Platform
For every new article that you publish to your website, share it on every social media platform you own. Share it on Facebook, Google+, Twitter, Pinterest, etc. Today, search engines are relying more on social activity as a ranking factor.
The more your content is promoted on social media, the better effect it’ll have on your rankings. In a case study by Search Metrics, we also see that social activity play a major effect as a ranking factor for SEO.
4. Interact on a forum in your industry
Forums and discussion boards are a great way to add niche relevance to your website. It also contributes to how search engines equate you to being an industry authority.
You might have the answer to a question in a past blog post on your website. Share your link and provide answers.
To find a forum in your niche, just search “niche” + forum in Google.
5. Interact on a blog in your industry
Just like forum post, blog comments also helps to add niche relevance to your site. Go out there and share your ideas and view points. Often times, websites allow you to blog comment with your link and name as the anchor text which is alright.
But it’s even better to write a few lines, or paragraphs (the longer the better) then add your link within the body of the blog comment.
To find a blog in your niche, just search “niche” + blog in Google.
It might be hard to follow each of these steps. However, to do all of this will probably only take about 2 hours out of your day. If you do this for two hours each and every day, I can guarantee that you’ll see ranking improvements within a few weeks.