What is Pay Per Click Advertising (PPC)?
In case you want instant traffic to your site then you should go for pay per click advertising (PPC). PPC campaigns are low fixed cost marketing strategies that enable you attract qualified leads in the shortest time possible. In essence, you get to enjoy quick online visibility. There are plenty of channels to where PPC campaigns can be done and these include Google AdWords, Yahoo!, MSN Ad Center, Search Marketing in addition to social media outlets such s LinkedIn Ads and Facebook Ads.
Typically speaking though, PPC ads are normally showcased on search engines such as Google and Bing. With such ads, as the name suggests, you pay every time a person clicks on the link on your ad. Because you can easily measure results, PPC is a great way to maximize your return on investment (ROI). Measurable results include sales, conversions and fees. In addition, you are also able to target both local and foreign audiences in your campaigns.