Search Engine Optimization, Email Marketing, Paid Ads and Content Development are an ongoing process that goes far beyond the Keyword research, registering on yelp.com, yahoo.com google my business and adding local citations to a website. Whether you own or work for a Brick/Mortar or an Ecommerce Store, there are several approaches to take to establish an online presence. Most likely, you are busy managing a team, running the day to day, finding new leads, reaching …
2016 has rolled out and it is that time of the year when marketers sit down and evaluate, take stock and make adjustments to their strategies. Among the many areas to look into, is the SEO strategy of your own business. Google has over the last few years, consistently rolled out numerous updates to improve and elevate the quality of search results and it’s very important to keep track of these, so you can devise an …
One of the dirtiest tactics in SEO is linking bombing, or negative SEO. This is generally done by competitors in an attempt to have your site lose it’s rankings. This can cause your site to get penalized and/or lose a lot of organic traffic from search engines. These types of links generally come from poor quality, spammy, untrusted sites. Although Google is getting better and nulling the effects of link-bombing from your competitors, it still …
With Social Media Marketing, it is easy to get caught up in thinking about the global. After all, when you post on your Facebook business page, or send a tweet, it can attract viewers worldwide. However, if you are a local business and you have not yet tapped into social media as a marketing tool, you are missing a trick. Last year, Google confirmed that 80% of people use search engines to conduct local searches, …
Scrapebox has become one of my favorite tools in SEO. It has a lot of potential and one of the things I use it for is finding tons of guest post opportunities. Guest posts are some of the best sources for links and sometimes you can even get a contextual link for the keywords your targeting. Another added benefit is that many guest post sites allow you to publish articles for free and once you’ve published …
In the day to day activities of running a busy business, it can be quite easy to totally forget about the importance of reviews for your business. I see it everyday where businesses totally neglect their reviews online. It just goes to show how most of them don’t seem to find it important to get customer reviews and to manage customer reviews for their business online. Below, I’ll share with you a few reasons why …